Health-E Commerce

As a senior visual designer, I worked on a broad range of performance-focused projects, including display ads, paid and organic social media, video editing and motion graphics. I created site assets for brand partnerships, seasonal campaigns and promotional initiatives, assisting with art direction for these campaigns as well as for editorial and product photoshoots. I also supported our app launch and our Learning Center, developed marketing emails and B2B assets for TPA partners and designed packaging for our in-house brand. Additionally, I helped review work, manage contractors, created and optimized templates and refined processes to improve efficiency and creative consistency.