As a member of a small but mighty team, in an internal agency setting, I helped create innovative interactive advertising experiences for Fortune 500 companies on Xbox Live. I worked closely with our developers as well as account managers on the sales team to push our platform to the limit with engaging content for our clients and users. Designing for both television and console/controllers presented a unique set of problems to solve for and required adapting to different brand guidelines daily, as well as frequent usability testing.
A demo reel of our work, some of which I was the lead on and others were a team effort. All of the below creative I took the lead on executing, both on design production and art direction, based on guidelines.